Your brand, set in order.
ETG Strategy Partners are brand consultants for consultants, coaches, speakers, therapists, care providers, and the founders behind them. We build the strategy, identity, and website that make your work easy to choose.
A brand consultancy for people who sell their expertise.
We help consultants, coaches, speakers, therapists, and care providers get clear on who they serve, organize how their brand fits together, and show up with an identity and website that match the quality of their work.
Every engagement starts with strategy and ends with a brand you own. We’re brand consultants, not attorneys or CPAs — when your business needs legal or tax advice, we work alongside the professionals you trust.
Who we work with
Service-based people whose clients are really buying trust.
Consultants
Independent consultants and boutique firms who sell expertise.
Coaches
Life, business, and leadership coaches building a practice.
Personal brands & speakers
Leaders whose name is the brand people buy.
Therapists & counselors
Private practices that need trust before the first call.
Care providers
Home care, wellness, and health services families rely on.
Founders
Service-based businesses ready to look like the work they do.
Help the people who help people get chosen.
That’s the whole mission. Your clients should see the quality of your work before the first conversation — in your message, your look, and every page of your site.
Everything your brand needs, in one place
- Brand strategy and positioning
- Audience and competitive research
- Brand architecture and naming
- Messaging and voice
- Logo and visual identity
- Brand guidelines
- Website design and development
- SEO strategy
- ADA accessibility (WCAG)
- Launch and social media kit
How we build your brand
Four parts, in order. Strategy comes first so everything you see later has a reason behind it.
Strategy
Know exactly who it’s for.
Who you serve, what you solve, and why they should choose you — written in words your clients would actually use.
Structure
Organize the brand.
How your name, services, and offers fit together, so people understand what you do the first time they hear it.
Identity
Look and sound the part.
A logo, color, type, and voice system that matches the level of your work — with the rules to keep it consistent.
Presence
Show up and get chosen.
A website and launch kit that bring in the right inquiries — searchable, accessible, and easy for you to update.
Recent work
Three brands we built from the Intensive up — strategy, identity, website, SEO, and accessibility.
BMT Consulting
Consultant · North Carolina
Brand strategy, identity, and website for a culture and community consultant.
View the project →
ETG Ministry Partners
Consulting firm · Durham, NC
Brand strategy, identity, and website for a church consulting firm.
View the project →
Vital Home Care
Care provider · Clinton, NC
Brand strategy, identity, and website for an in-home care agency.
View the project →
16
Brands built and launched
14
Years building organizations
4
Hours to a written brand plan
2
Business days to hear back
You’ll work with Ezekiel, start to finish.
Ezekiel Taylor has spent fourteen years building organizations from the inside — leading teams, standing up systems, and making brands that hold up in the real world.
Before ETG, he founded Up Creative Media and Bull City Creative. He saw the same thing again and again: talented people with brands that didn’t match their work. ETG exists to fix that, one client at a time.
Ezekiel Taylor
Founder and Lead Brand Strategist
Durham, NC
Working with clients nationwide
How it works
No guesswork about what happens next. Every client takes the same path.
Start a conversation
Within 2 business days
Tell us about your work and where the brand feels off. Ezekiel reads every message personally.
The Brand Intensive
4 hours
Four focused hours on strategy, structure, and voice. You leave with a written brand plan.
Build the brand
In sequence
Identity, website, SEO, and accessibility — built in order, from the plan.
Launch and partner
Ongoing
We launch with you, then stay on as your brand partner — or hand you the keys.
What clients say
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“
Nailed it! Our website and branding turned out better than I imagined — clean, modern, and easy to navigate. I’ve gotten great feedback and more engagement since launch.
Jerome Gore
Founder, Jerome’s Home Improvement
“
They listened to my vision and brought it to life perfectly. Quick turnaround and beautiful results. I couldn’t be happier with my new site!
Crystal Green
Managing Partner, Renaissance Grooming Lounge
“
They built my website perfectly. I like the design and colors that they chose for me based on the books I’ve written and the style I wanted.
Trilby McClammy
Author and speaker
“
The website is so impressive and the colors are so fitting. Everything is so professional! Thank you!
Dana Bunkee
Founder, Talk 2 Me Consulting
“
I love this logo concept! This logo reflects the mission of my nonprofit very well.
Jayden Watkins
Founder, Higher Is Waiting
Let’s talk about your brand.
Many of our best projects start with a simple conversation. Tell us where you are, and we’ll tell you honestly what we’d do next.