The Brand Intensive.
Four hours. One plan.
A focused working session for people who are ready to stop guessing about their brand. We work through strategy, structure, and voice together — and you leave with your plan in hand.
Format
One four-hour working session
Where
In person in Durham or by video
You leave with
A written brand plan
Investment
Shared on your first call
How the four hours are spent
Every hour has a job. The last one ends with your plan written down.
Where you are
Hour 1
Your work today: who you serve, what’s working, and what you want the brand to do.
Who it’s for
Hour 2
Audience, positioning, and what makes you the right choice — said plainly.
How it fits and sounds
Hour 3
Your names, offers, and voice — organized so people understand you the first time.
The plan
Hour 4
Priorities, sequence, and next steps — written down, so nothing gets lost after the room.
What you walk away with.
One written brand plan. Use it with us, with another designer, or on your own. It’s yours either way.
Brand brief
Audience, positioning, and what sets you apart.
Message and voice guide
What you say, in what order, and how it should sound.
Brand structure map
How your name, services, and programs fit together.
Build plan
What to build first — identity, website, or both — and why.
Is it right for you?
An honest fit check before you book.
A fit if
- You sell your expertise, care, or guidance — and your brand doesn’t show it yet.
- You’re launching, rebranding, or adding a new program.
- You want a clear plan before you spend money on design.
Not a fit if
- You just need a logo by Friday.
- You want someone else to make every decision.
- You’re looking for legal or tax advice.
Every project in our work started here
BMT Consulting, ETG Ministry Partners, and Vital Home Care each began with a Brand Intensive.
Ready to see what your brand needs?
Many of our best projects start with a simple conversation. Tell us where you are, and we’ll tell you honestly what we’d do next.