Betty Marrow-Taylor brought three decades of leadership across state government, healthcare, nonprofits, and corporate America. She needed a brand that made that range easy to understand — and easy to hire.
What we did
We started with a Brand Intensive to name what BMT does best and who it serves first. That became the positioning: organizations grow stronger when their people and communities grow together.
From there we built the identity — three interlocking rings for Culture, Community, and Capacity in plum, rose, and gold — and a website that introduces Betty, explains the three service areas, and makes it simple to get in touch.